Amuz Distribution, a division of Just for entertainment
Our Vision
We believe in the power of entertainment to inspire, educate and entertain. Our vision is to become the preferred partner of content creators by offering efficient and innovative distribution.
Our Services
Multiplatform Distribution: We distribute content across various platforms such as television channels, streaming services, social networks and festivals.
Marketing and Promotion: We work closely with creators to promote their content and maximize their visibility.
Data Analysis: We use analytics tools to track content performance and adjust our distribution strategy accordingly.
Our team
Our passionate team is made up of experts in distribution, marketing strategy and data analysis. We are determined to support creators and showcase their talent.
Chief Revenue & Strategy Officer
ALEX AVON
About
Alexandre (Alex) Avon is Vice President Global Distribution at AMUZ Distribution (aka ComediHa! distribution), division of ComediHa!.
Since 2018, Alex heads the international sales department representing all ComediHa!’s content such as LOL ComediHa! sold in over 150 countries.
He has recently spearheaded the rebrand the international division allowing Amuz Distribution to expand ComediHa! Distribution’s mission to create and sell finished programs and originals by securing and leveraging all rights and adopting a full 360-degree approach to content.
Strategic Content Manager
Zoé Crabtree
About
Zoé Crabtree is happy to return to the world of entertainment after having made a brief jump into residential real estate (2019-2021). With a career spanning more than 20 years in television broadcasting at Astral Media and Bell Media as senior director programming for Super Ecran and Cinépop.
She has acquired extensive experience in content acquisition and negotiation, strategic content planning, budget management and multi-platform programming. In addition, over the years, she has participated in numerous international markets in search of small jewels for the pay services under her responsibility.
Director of Monetization & OTT
Carlos Pacheco
About
Carlos Pacheco comes to Amuz Distribution with over 18 years of international entertainment media experience in content production, distribution, media buying and strategy. He came directly from his role as Director of OTT / FAST Channel Strategy and Operations for Just For Laughs where he led the development and execution of the company’s OTT and FAST channel strategy, overseeing content programming, distribution, and partnerships.
From 2013 to 2018, Pacheco was Director of Partnerships for Temple Street’s then-recently launched Boat Rocker Studios. He played a pivotal role in the launch of both their online rights management system and launched several successful YouTube channels, including The Next Step and Oh Yum, among others.
International PR / Marketing Consultant
MJ Sorenson
About
MJ Sorenson guides the global marketing and PR strategy for Amuz Distribution outside of Canada. As Founder/CEO of MJ Global Communications LLC established in 2011, MGC advises broadcast and production companies on global communication strategy.
Active at major global events, she has given television Master Classes in Beijing and Seoul. Senior corporate positions held: International Emmys Awards, MTV Networks & Reed Exhibitions. MJ was elected as VP Communications at New York Women in Film & Television.
Project manager / Senior Graphic Designer
Olivier Rochefort
About
Olivier is a digital arts professional with a background in graphic design, has more than 20 years of experience. Since 2007, he has played a crucial role in our company, staying up to date with the latest trends and technologies.
In addition to his skills, Olivier is also a project manager, managing several tasks simultaneously. He is a talented artist and an inspiring leader. We look forward to seeing how Olivier continues to innovate and evolve.
administrative sales assistant
Lindsay Mercredy
About
Lindsay is a recent Bachelor of Commerce graduate with a concentration in management, eager to embark on her professional journey. Her involvement in various extracurricular activities has allowed her to develop strong leadership and teamwork skills.
With a keen interest in production and distribution, Lindsay is excited to apply her knowledge in a dynamic work environment. We are excited to see how she will contribute her fresh perspective and enthusiasm to the industry.
Financial Controller
Caterina Bilotta, CPA
About
Caterina joins us directly form the Just For Laughs Group where she contributed to monthly and budgeting reporting. She was also very involved with sales tax and income tax credit audits at both the provincial and federal level.
Prior to Just For Laughs, Caterina has worked over 20 years in the leisure and entertainment industry through companies such as Solotech Inc. and Québec Loisirs.
MONETIZATION & OTT MANAGER
MARY THIEFFRY
About
Mary is a seasoned digital monetization specialist with over a decade of experience in the entertainment industry. She has successfully managed more than 60 digital platforms, reaching over 50 million followers and generating billions of views.
After nearly five years at Just For Laughs, Mary now brings her expertise to Amuz Distribution where she serves as the Monetization and OTT Manager.